Liquor Loft

Legal / Privacy

Privacy Policy

Effective date: September 1, 2026

Introduction

This Privacy Policy describes how 88 Russell LLC, doing business as Liquor Loft ("we," "us," or "our"), collects, uses, and protects information about visitors and customers of https://www.liquorloftlv.com. By using the site or signing up for the Liquor Loft VIP Club, you agree to the terms of this Privacy Policy and our Terms of Use.

Information We Collect

We may collect the following categories of information when you use the site, join the VIP Club, contact us, or otherwise interact with Liquor Loft:

  • Contact information: such as your name, email address, and mobile phone number.
  • Preferences: such as drink categories you select (e.g., whiskey, tequila, vodka, seltzers, beer, wine, rum, cognac).
  • Eligibility confirmations: such as your confirmation that you are 21 years of age or older and a Nevada resident, plus acceptance of the Official Rules. Where we ask for your date of birth to verify age, the date itself is checked on your device and is not collected or retained (see "Age Verification" below); we record only the resulting yes/no confirmation.
  • Attribution and technical data: such as how you reached the site (UTM parameters, landing page, referrer), device/browser type, IP address, and interaction data used for analytics and fraud prevention.

Providing a mobile phone number is optional unless you choose to receive marketing text messages.

How We Use Your Information

We use the information we collect to:

  • Administer your Liquor Loft VIP Club membership and monthly drawing entries.
  • Provide personalized bottle recommendations, alerts about rare and allocated releases, and promotions we believe will interest you.
  • Respond to customer support requests and communicate with you about your account.
  • Improve our website, measure marketing performance, and detect or prevent fraud, abuse, or technical issues.
  • Comply with legal obligations, including age verification and record retention.

SMS and Marketing Consent

Marketing text messages and emails are sent only when you provide explicit, optional consent. Consent to receive marketing messages is not required to purchase products, join the VIP Club, or enter the monthly giveaway. You may enter and win even if you decline all marketing. All alcohol-related marketing messages are intended only for adults 21 years of age or older.

Message frequency for SMS marketing may vary based on promotional activity, new arrivals, and giveaway updates. Message and data rates may apply. You can opt out of marketing text messages at any time by replying STOP. For help, reply HELP or contact us using the information below.

Mobile information and SMS opt-in consent data will not be sold, rented, or shared with third parties or affiliates for their marketing or promotional purposes.

Sharing Your Information

We do not sell your personal information. We share information only with trusted service providers who help us operate the site, manage the VIP program, send communications, or process payments, and only under appropriate confidentiality and security obligations. We may also disclose information if required by law, regulation, legal process, or to protect the rights, property, or safety of Liquor Loft, our customers, or others.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no internet transmission or storage system is completely secure, and we cannot guarantee absolute security.

We retain information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. VIP and giveaway records are retained for at least the period required by applicable law.

Your Choices and Rights

You have choices about your information and marketing preferences:

  • Email: Use the unsubscribe link in any marketing email to opt out.
  • SMS: Reply STOP to any marketing text to opt out, or HELP for assistance.
  • VIP membership: Contact us to update or delete your VIP Club profile.
  • Access or deletion: Nevada residents and other applicable users may request access to or deletion of personal information by contacting us at the email or address below.

Age Verification

Because this site features alcohol content, visitors are asked to enter their date of birth (month, day, and four-digit year) before viewing the site, and again when joining the VIP Club. This check runs entirely in your browser on your device. Your exact date of birth is never stored, transmitted, logged, or shared with us, our database, our CRM, analytics tools, or advertising pixels.

The only thing retained is an age-verified status: a simple yes/no flag with a timestamp saved in your own browser for up to 30 days so you are not asked on every visit, plus the yes/no eligibility confirmation recorded with a VIP Club entry. You can clear the on-device flag at any time by clearing your browser data.

Age Restriction

The Liquor Loft website and VIP Club are intended for individuals who are at least 21 years of age, and all of our alcohol-related marketing (including SMS and email) is directed only to adults 21 and older. We do not knowingly collect personal information from anyone under 21. If we learn that we have collected information from a person under 21, we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page shows when it was last revised. Continued use of the site after changes means you accept the revised policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us:

Terms of Use  ·  Join the VIP Club

© 2026 88 Russell LLC d/b/a Liquor Loft. You must be 21 or older to use this site. Please drink responsibly.